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Brochure Printing: Ads that Can Outdo and Outlast 30 Second Commercials


Did you know that a 30-second spot for Super Bowl advertisements costs approximately $2 million?  While regular TV ads are not as expensive, they still drill a hole in the pocket, and these ‘cheap’ commercials don’t even make it to primetime shows.  There’s another way to make your products known for a fraction of the price.  Brochure printing costs less yet the output contains more info than TV or radio commercials.

The advantages of using brochures to advertise over TV ads:

-    It’s cheap

Depending on the size and design of your brochure, each piece can cost less than a dime.  That is a major price drop compared to thousands of dollars worth of TV ads that only few people get to see.  

And it’s not just the airing time that your have to pay for.  The cost of producing and shooting a commercial can make the price tag of advertising skyrocket! So many people and so much money need to be involved.

As for radio spots, although they are relatively cheaper than those on TV, they do not quite capture as much because they lack visuals.  Let’s face it -- most people retain more of what they see than what they hear.  


-    It contains plenty of information

Question: How much information can a 30-second clip contain? Sometimes, all the air-time is just filled with jingles you can barely identify. Brochures, on the other hand, can certainly hold more information while being visually entertaining, as well.

They can give people a clearer and better idea about what you and your company are offering.  You can add as many pictures as you want depending on the size of your brochure.  

Unlike TV or radio ads, brochures can also present your complete list of products or services, and even show your price lists! Now that’s convenient. If a TV ad is going to show that, it will be too boring for the viewers.     

A little ingenuity on graphics or illustrations can easily upgrade the overall design of your brochure.  The technology employed for brochure printing can certainly enable you to do more with your ad medium.


-    It can specifically reach your target market

You don’t have to worry about who saw or heard your ad.  You can pre-determine that by specifically targeting them for your ads.  With brochures, you can simply go to areas frequented by your desired economic class or age group, and disseminate from there.  You lessen the chance of your money and effort going to waste.  You’re sure you get the message across to those who matter and need to know.     

And lastly,

-    It’s a keeper!

A brochure’s ability to inform people about what you sell or offer does not end after 30 seconds.  They can be read over and over again, even kept or passed on. Through referrals or simple exchanges of ideas, the scope and effect of your ads are multiplied many times over.  They are bound to land on someone’s hand.        

In recent years, the advancing technology behind brochure printing has reinvented it for better use.  Needles to say, brochures can help you accomplish effective advertising without having to shell out so much money.  And they continue to do so even after 30 seconds.